Well, it’s been 6 months in development, three weeks since I started live demonstrations to local businesses and a little over two weeks from our launch, and we are now inundated with questions about what it’s all about.
So, I’ll try my hardest to explain the whole purpose of waggawagga.tv. This year, we are completely re-launching waggawagga.tv into a LIVE 24/7 online entertainment and information portal. You will be able to log onto our website anywhere in the world and find our 24/7 channel streaming shows, interviews, sport, and productions on local Wagga Wagga businesses.
What’s more, visitors to our city will be able to log onto waggawagga.tv and access our library of video-on-demand productions, plus a directory that promotes retail, hospitality, service industries, arts, sport and a whole lot more!
We are giving the business people of Wagga Wagga the chance to become part of something very special. Something that has not been done before within a regional city – or even in metropolitan areas. The ability to both advertise their business directly to their target market – the people of Wagga Wagga – and be a central part of a brand new way of communicating Wagga’s unique voices, characters and culture to the world via the power of the web!
WaggaWagga.TV will have a 24/7 running channel known as a “play out” system and will showcase original, replayed and live content via Livestream Australia as the portal.
This means viewers will be watching something streamed every time they log onto the site and it can be of a variety of things such as local productions of entertainment, live events, sports and commentary from around Wagga and the country, replayed content that has already been broadcast on the site, advertisements of local businesses, organisations and events.
Local businesses have the opportunity to be found within the site via a directory that comes in three options;
- Free directory with lead photo, listing of business name, logo, phone number, address and website plus opening hours
- Photo gallery with listing of above, plus, 5 x photos, description of your business and features of your business highlighted – $19.95/month ($10 per month extra for priority placement.)
- Video gallery with listing of above, plus up to 5 videos of any length showcasing what the business has to offer, live social links to your social media pages plus up to 5 x attachments or external link buttons. These could be used to put up menus if you’re a restaurant, brochures of your products or services or a live link to your pay-wall or shopping cart if your website supports purchasing online. $39.95/month ($15 per month extra for priority placement.) Visitors to the site will be able to search via industry pages, or through a quick search box on the site. If they choose to search via pages or by any other manual means, the video listings will appear at the top of each page with the largest thumbnails, followed by the photo gallery listings and then finally the FREE business listings. Priority listings appear above these.
Here is the video explaining the Directory with our local hosts.
CLICK HERE: Directory Video with Hosts
WaggaWagga.TV has joined forces with a new and exciting production company, “Clean Slate Media” and together they will produce the following content for the platform;
- “The Adam Drummond Show” which will include celebrity interviews, comedy sketches, local commentary and more in a variety style format for the online market
- “The 5 O’Clock Wave” – previously an explicit, comedy podcast, on the new platform it will be re-born with regular hosts, Adam Drummond, Matt Olsen and Jamie Way with guests and funny anecdotes but with the same local commentary and viewpoints
- “Unleash the Geek” featuring reviews and news on all things “geek” such as gaming updates, film and TV, entertainment and more, hosted by Liam Campbell a Wagga High student and Brenna Temple, a loveable Canadian lass who is new to Wagga Wagga
- “Brenna Obviously” – speaking of Brenna Temple, she will also be hosting her own special show all about the quirky things happening in our city from an outsider’s point of view. It captures Wagga beautifully but also features the honest perspective of the equally quirky and vivacious Canadian local, Brenna
- “Upload” where locals have the opportunity to send in things from around Wagga they have filmed and then our production team will edit, tidy up and format as part of a show
- “What’s Up Wagga?” is a Vox Pop style show hosted by well-known local identities who take to the streets and ask all sorts of questions that are relevant to our area – hosts will include Grant Luhrs and Sarah Wentworth-Perry
- “Your House” and other format shows – these will be a mixture of genres including; Entertainment, lifestyle, business, sport, children’s content and more as we build our program content. Your House will be not only walks through unique Wagga properties, but also styling tips for inside and outside your own home as hosted by award winning blogger Katrina Chambers, known to a lot of Australians as a contestant on The Block a few years ago
- “Sweet Shorts” is hosted by well-known local and National sports champion, Joe Williams and showcases the amazing talent we have in our region via short films made by locals – they are AMAZING!
We also have some programs in development with hosts such as Sarah Burnell following local stories and Ashley Shaw with a program all about music called “Gigs”, as well as shows all about the great outdoors such as motor shows, shows about fishing and camping and even pushing the boundaries of fitness with sporting challenges involving one of our best known local athletes. Stay tuned.
So, yes, we have lots going on and it is all thanks to Grant Harper of Livestream Australia (wait until you see how your sport or business can be featured on our platform using Grant’s livestreaming capabilities – it will blow your mind) and Matt Olsen from Clean Slate Media who produces 95% of all our content and is the first point of call for you if you need a video made for your business and you don’t already have one.
Remember the 15th May starting at 6.30pm – FREE to the general public who have access to their own bar, food and band or if you are looking to splash out and join the red carpet line up for $99 + booking fee, you will be guided along the red carpet with the celebrities at 7pm and have included in your ticket price food, drink and Jarryn Phegan as entertainment all in the member’s lounge. We had sold out of these tickets but I’ve got permission to open up to another 50 people, so be quick if you want the VIP treatment by clicking here. Or for ALL the information about the night, click here.
For an audio version of this BLOG, click play below.
I think that as a society we have become really apprehensive about where we spend our money when it comes to promoting our business. I’ll never forget a quote I read on The Wagga Business Chamber’s Facebook page once:
“The trouble with small businesses is that they think like a small business” – and being a small business operator it strikes me how true that statement is. I’m constantly challenged by the stress associated with deciding where the best ROI will be when promoting our business (and when I was a consultant it was even harder!)
So as a business community, we are really quick to put the hand up and say “no, not for me” before even knowing what something is. I do it all the time with telemarketers. No sooner have they said “Hi Mr Drummond, I want to share with you a way to make thousands of dollars more per year” than they hear the sound of a reversing bus on the line. “No, not for me.”
And hence my title of today’s blog post. “The Deception in Advertising”. The deception is that advertising in different mediums is NOT for everyone, as much as those in advertising would like to believe. I’m now in advertising and I’d love to shout from the roof tops that what we are offering is for every single business – but that’s not true. For starters we are online and not everyone is online. We are also locally based and not everyone cares about what is happening in someone else’s town.
Beyond those obvious issues though are far more tangible ones. Advertising on waggawagga.tv is not for the following business people:
- We already make enough money so there is no need to promote ourselves
- We are extremely comfortable with our current advertising budget and don’t see a need to reinvent the wheel
- We have more customers than we can poke a stick at, so don’t need any more coming into our space
- We are not believers in the fact that consumers make decisions online when surfing the web (not convinced of online advertising)
- We don’t know if people would log on to watch local content just because there is local content on there – we are sceptical as to whether or not they will come back
- Our target market is over 55’s only and we don’t think they will log onto social media sites or watch local content online
Pretty much anyone who has these sentiments (even one or more) may not be suitable for what we are offering. It may seem strange for me to bring these points up, but I’m a massive believer in creating conversations around objections before they become objections. In my real estate days I even had a term for it as scribbled down at a national real estate conference in 2004 when Michael Sheargold referred to it as “framing” the situation. What’s the point of sweeping legitimate concerns under the carpet in the hope that people won’t think about those legitimate concerns?
So far we have had an amazing amount of support from both small and large businesses keen to give this new medium a shot. Here is a sample of what a lot of them are saying:
- We are targeting a younger demographic and the shows you are producing and are planning to produce will speak to that demographic
- We like the idea that we have time to tell a story in an engaging way through the medium of video and it won’t cost us a bucket load
- We like to be associated with new and exciting ventures that benefit our city
- If it isn’t where people are right now, it’s only a matter of time and we love what you are producing (even though technically we haven’t even seen it yet!)
- “Mate, it’s that inexpensive at the moment – what am I even risking?”
- We’ve got to try new things because if nothing changes nothing changes, and we need things to change
So there is the balance to this little blog. Yes, we won’t be for everyone and it would be naïve to think otherwise, but yes, we will appeal to others who are cutting edge and want to be in a space they currently have little control over. (The biggest common element I’ve discovered over a two week period speaking to over 60 business people is that most of them either have a video or know that a video would help their business promotion, but nearly no one had a suitable place to HOUSE the video.)
If there is deception in advertising, it is quite often just thinking that one shoe fits all, when clearly everyone has different sized feet. Choose the shoe that promotes you the best…well…you know what I mean.
Adam Drummond is an actor, presenter, speaker and CEO of waggawagga.tv
If you would like to know more about what waggawagga.tv is and how it may benefit your business through either advertising or by appearing in the business directory, simply email firstname.lastname@example.org or call 02 6971 7771. One on one demonstrations of the site are still available if you would like to see it with your own eyes.
Don’t have time to read all of this? Click for the audio version.
The steepest bloody learning curve of my life, is what it is! But this particular enlightenment “tell me what the #@*% it is…” came straight after one of my presentations to local businesses wanting to know more about waggawagga.tv. And believe it or not, it wasn’t said in a nasty way – quite the opposite – it was encouraging!
“Adam,” this particular person who I admire said after seeing my demo, “that was 98% a great demonstration of what your product is – it’s new, it’s exciting, it solves a lot of problems for businesses locally, and the presentation was terrific…but I just want to give you advice on the 2% that can be improved ever so slightly, if I may?”
Being the sponge I am for more knowledge and never telling a dairy cow not to provide milk (I thought of that analogy whilst typing, feel free to use it where you see fit) I simply said – “please fill me in, I need all the help I can get.”
“Well,” he continued, “it took about two or three minutes for you to describe your product. I would highly recommend you tell your audience within the first two to three seconds. Do you think you can do that?”
You’ll notice he didn’t actually swear. But he was saying, “I’ve come to find out more, I’m there for 45 to 60 minutes – I want to know why I’m there straight away.” And that makes sense.
“Of course I can. Thanks for the tip” and I’ve been saying what the product is within two to three seconds ever since. I can’t thank this bloke enough for his encouraging advice, and I won’t say who he is, but he knows who I’m referring to…after all I’m directly quoting him about three days after he said these words…and again disclaimer…I’ve never heard this bloke swear…ever…That’s my paraphrasing to grab attention in the heading.
This is NOW how I start my presentations:
“We are an online media and short-form entertainment platform, promoting local business through advertising opportunities and providing a major business directory for locals and tourists.”
There…I guess you could also call that our Mission Statement. We want to create an audience interested in specifically local entertainment and information content and in doing so, grow the audience for local businesses who promote themselves on our new media site.
Probably one of the most important distinctions between what we will be providing and what other media outlets provide, is the short-form and online nature of our content. We will have a 24/7 broadcast operating in the site that we expect most people will not sit down to and digest in 30 minutes or a couple of hours like traditional TV or radio, or even like online streaming services such as STAN and Netflix. Our platform slips into the social media market, the YouTube audiences and those doing a bit of web surfing. They’ll flick through online channels such as Facebook, Twitter, watch a video on YouTube, check out the scores from the weekend sports and then come to waggwagga.tv to find out what’s on locally.
And another distinction I want to make very clear to businesses everywhere…your advertising budget should suit your target market, your reach and your frequency. In other words the audience for local terrestrial TV, radio and print does not go away just because there are more tangible options now available online. It’s really important to maintain your brand’s exposure over as many mediums as possible. If anything, the trick is to choose when and how often it appears.
I can even speak from experience having just booked my first ever air time with STAR FM locally. Even though yes, we are another media outlet, and yes we will be asking for advertising to create a revenue stream, we still need to market ourselves, and radio has a great local audience. It may be a different demographic to those attending a local retirement expo, but it’s the audience we are after.
People still pick up a magazine or read the local paper, so it depends on who you are wanting to reach and how often you want to reach them.
I guess the other problem we are helping to solve for local businesses, is we are giving them a place to present their business in a video format. Many people I’ve met have already made fantastic videos that showcase their offerings but the strategy around exposure has been a bit hit and miss. After being on your website for six months, or your Facebook page and YouTube account – or even the Vimeo account of your production company, the views start to drop off dramatically. Here we are giving you an affordable place to house your productions, whether they be through our video directory listing or our broadcast system.
And finally, you have time to breathe. Not just now because you’ve managed to read all of this, but in the way you promote yourself on our platform. Because of the nature of online broadcast, we can give businesses the space to tell a real story about themselves or their customers. Our promotions can be 1, 2 or even 3 minutes in duration and tell a great story that customers will be interested in. In fact we want audiences to feel these promotions are part of the content itself rather than an interruption to the content. Narrative driven video promotions are the way of the future and now as a business you have a place to tell your many unique stories.
I hope you can join us on this exciting journey, a first of its kind in Australia (as far as anyone can tell) and beginning right here in good old Wagga Wagga. Come and join us on May 15th at the MTC Wagga for our official launch as we make the site live and start entertaining locals in a completely new format with familiar faces, favourite local destinations and a true Wagga flavour. Sponsors can contact me for packs that promote you before the night, on the night and after the night by emailing email@example.com General public are completely free and will have access to a bar and food as well as entertainment by Groove Factorie. VIP tickets to the Members Lounge at the MTC are available for $99 plus booking fee with drink, food, celebrity meet and greets and entertainment provided all night in the ticket price. Book your VIP ticket here or for more information about the platform, to make an enquiry about being involved or for more information about launch night, click here.