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The steepest bloody learning curve of my life, is what it is! But this particular enlightenment “tell me what the #@*% it is…” came straight after one of my presentations to local businesses wanting to know more about waggawagga.tv. And believe it or not, it wasn’t said in a nasty way – quite the opposite – it was encouraging!
“Adam,” this particular person who I admire said after seeing my demo, “that was 98% a great demonstration of what your product is – it’s new, it’s exciting, it solves a lot of problems for businesses locally, and the presentation was terrific…but I just want to give you advice on the 2% that can be improved ever so slightly, if I may?”
Being the sponge I am for more knowledge and never telling a dairy cow not to provide milk (I thought of that analogy whilst typing, feel free to use it where you see fit) I simply said – “please fill me in, I need all the help I can get.”
“Well,” he continued, “it took about two or three minutes for you to describe your product. I would highly recommend you tell your audience within the first two to three seconds. Do you think you can do that?”
You’ll notice he didn’t actually swear. But he was saying, “I’ve come to find out more, I’m there for 45 to 60 minutes – I want to know why I’m there straight away.” And that makes sense.
“Of course I can. Thanks for the tip” and I’ve been saying what the product is within two to three seconds ever since. I can’t thank this bloke enough for his encouraging advice, and I won’t say who he is, but he knows who I’m referring to…after all I’m directly quoting him about three days after he said these words…and again disclaimer…I’ve never heard this bloke swear…ever…That’s my paraphrasing to grab attention in the heading.
This is NOW how I start my presentations:
“We are an online media and short-form entertainment platform, promoting local business through advertising opportunities and providing a major business directory for locals and tourists.”
There…I guess you could also call that our Mission Statement. We want to create an audience interested in specifically local entertainment and information content and in doing so, grow the audience for local businesses who promote themselves on our new media site.
Probably one of the most important distinctions between what we will be providing and what other media outlets provide, is the short-form and online nature of our content. We will have a 24/7 broadcast operating in the site that we expect most people will not sit down to and digest in 30 minutes or a couple of hours like traditional TV or radio, or even like online streaming services such as STAN and Netflix. Our platform slips into the social media market, the YouTube audiences and those doing a bit of web surfing. They’ll flick through online channels such as Facebook, Twitter, watch a video on YouTube, check out the scores from the weekend sports and then come to waggwagga.tv to find out what’s on locally.
And another distinction I want to make very clear to businesses everywhere…your advertising budget should suit your target market, your reach and your frequency. In other words the audience for local terrestrial TV, radio and print does not go away just because there are more tangible options now available online. It’s really important to maintain your brand’s exposure over as many mediums as possible. If anything, the trick is to choose when and how often it appears.
I can even speak from experience having just booked my first ever air time with STAR FM locally. Even though yes, we are another media outlet, and yes we will be asking for advertising to create a revenue stream, we still need to market ourselves, and radio has a great local audience. It may be a different demographic to those attending a local retirement expo, but it’s the audience we are after.
People still pick up a magazine or read the local paper, so it depends on who you are wanting to reach and how often you want to reach them.
I guess the other problem we are helping to solve for local businesses, is we are giving them a place to present their business in a video format. Many people I’ve met have already made fantastic videos that showcase their offerings but the strategy around exposure has been a bit hit and miss. After being on your website for six months, or your Facebook page and YouTube account – or even the Vimeo account of your production company, the views start to drop off dramatically. Here we are giving you an affordable place to house your productions, whether they be through our video directory listing or our broadcast system.
And finally, you have time to breathe. Not just now because you’ve managed to read all of this, but in the way you promote yourself on our platform. Because of the nature of online broadcast, we can give businesses the space to tell a real story about themselves or their customers. Our promotions can be 1, 2 or even 3 minutes in duration and tell a great story that customers will be interested in. In fact we want audiences to feel these promotions are part of the content itself rather than an interruption to the content. Narrative driven video promotions are the way of the future and now as a business you have a place to tell your many unique stories.
I hope you can join us on this exciting journey, a first of its kind in Australia (as far as anyone can tell) and beginning right here in good old Wagga Wagga. Come and join us on May 15th at the MTC Wagga for our official launch as we make the site live and start entertaining locals in a completely new format with familiar faces, favourite local destinations and a true Wagga flavour. Sponsors can contact me for packs that promote you before the night, on the night and after the night by emailing firstname.lastname@example.org General public are completely free and will have access to a bar and food as well as entertainment by Groove Factorie. VIP tickets to the Members Lounge at the MTC are available for $99 plus booking fee with drink, food, celebrity meet and greets and entertainment provided all night in the ticket price. Book your VIP ticket here or for more information about the platform, to make an enquiry about being involved or for more information about launch night, click here.