Category Archives: Fun & Humour

2015 – T20 Big Bash Cricket Auction

Over 70 players, only 14 spots per team and only 4 teams included. Two must be from out of town, two must be under 18 and no team can have more than five players from any one club. Watch the action of the auction, courtesy of a live stream broadcast at www.waggawagga.tv

Adam Drummond is your host and auctioneer at The William Farrer Hotel.

My New Show on waggawagg.tv

adamdrummondshow

The Adam Drummond Show – PLAY

On this week’s episode I say something really inappropriate during an interview with Tim “Rosso” Ross and musician Kit Warhurst.  Yes, it’s embarrassing and yes Rosso takes full advantage of the situation.

We also find out whether these “Man About the House” mates know each other as much as they think they do (wait til you see their horrendous scores in my little game show “I’m Your Mate, I Swear”.)

And finally I introduce you to a recurring character in the Adam Drummond Show.  A sweet, little, old lady called Mavis.  A chicken farmer with racy memories of her youth.

Hit the Facebook or Twitter buttons at the bottom of the episode to share with friends!  Hope you enjoy.

“Seriously, mate – just tell me what the #@*% it is…”

Don’t have time to read all of this?  Click for the audio version.

The steepest bloody learning curve of my life, is what it is!  But this particular enlightenment “tell me what the #@*% it is…” came straight after one of my presentations to local businesses wanting to know more about waggawagga.tv.  And believe it or not, it wasn’t said in a nasty way – quite the opposite – it was encouraging!

“Adam,” this particular person who I admire said after seeing my demo, “that was 98% a great demonstration of what your product is – it’s new, it’s exciting, it solves a lot of problems for businesses locally, and the presentation was terrific…but I just want to give you advice on the 2% that can be improved ever so slightly, if I may?”

Being the sponge I am for more knowledge and never telling a dairy cow not to provide milk (I thought of that analogy whilst typing, feel free to use it where you see fit) I simply said – “please fill me in, I need all the help I can get.”

“Well,” he continued, “it took about two or three minutes for you to describe your product.  I would highly recommend you tell your audience within the first two to three seconds.  Do you think you can do that?”

You’ll notice he didn’t actually swear.  But he was saying, “I’ve come to find out more, I’m there for 45 to 60 minutes – I want to know why I’m there straight away.”  And that makes sense.

“Of course I can.  Thanks for the tip” and I’ve been saying what the product is within two to three seconds ever since.  I can’t thank this bloke enough for his encouraging advice, and I won’t say who he is, but he knows who I’m referring to…after all I’m directly quoting him about three days after he said these words…and again disclaimer…I’ve never heard this bloke swear…ever…That’s my paraphrasing to grab attention in the heading.

This is NOW how I start my presentations:

“We are an online media and short-form entertainment platform, promoting local business through advertising opportunities and providing a major business directory for locals and tourists.”

There…I guess you could also call that our Mission Statement.  We want to create an audience interested in specifically local entertainment and information content and in doing so, grow the audience for local businesses who promote themselves on our new media site.

Probably one of the most important distinctions between what we will be providing and what other media outlets provide, is the short-form and online nature of our content.  We will have a 24/7 broadcast operating in the site that we expect most people will not sit down to and digest in 30 minutes or a couple of hours like traditional TV or radio, or even like online streaming services such as STAN and Netflix.  Our platform slips into the social media market, the YouTube audiences and those doing a bit of web surfing.  They’ll flick through online channels such as Facebook, Twitter, watch a video on YouTube, check out the scores from the weekend sports and then come to waggwagga.tv to find out what’s on locally.

And another distinction I want to make very clear to businesses everywhere…your advertising budget should suit your target market, your reach and your frequency.  In other words the audience for local terrestrial TV, radio and print does not go away just because there are more tangible options now available online.  It’s really important to maintain your brand’s exposure over as many mediums as possible.  If anything, the trick is to choose when and how often it appears.

I can even speak from experience having just booked my first ever air time with STAR FM locally.  Even though yes, we are another media outlet, and yes we will be asking for advertising to create a revenue stream, we still need to market ourselves, and radio has a great local audience.  It may be a different demographic to those attending a local retirement expo, but it’s the audience we are after.

People still pick up a magazine or read the local paper, so it depends on who you are wanting to reach and how often you want to reach them.

I guess the other problem we are helping to solve for local businesses, is we are giving them a place to present their business in a video format.  Many people I’ve met have already made fantastic videos that showcase their offerings but the strategy around exposure has been a bit hit and miss.  After being on your website for six months, or your Facebook page and YouTube account – or even the Vimeo account of your production company, the views start to drop off dramatically.  Here we are giving you an affordable place to house your productions, whether they be through our video directory listing or our broadcast system.

And finally, you have time to breathe.  Not just now because you’ve managed to read all of this, but in the way you promote yourself on our platform.  Because of the nature of online broadcast, we can give businesses the space to tell a real story about themselves or their customers.  Our promotions can be 1, 2 or even 3 minutes in duration and tell a great story that customers will be interested in.  In fact we want audiences to feel these promotions are part of the content itself rather than an interruption to the content.  Narrative driven video promotions are the way of the future and now as a business you have a place to tell your many unique stories.

I hope you can join us on this exciting journey, a first of its kind in Australia (as far as anyone can tell) and beginning right here in good old Wagga Wagga.  Come and join us on May 15th at the MTC Wagga for our official launch as we make the site live and start entertaining locals in a completely new format with familiar faces, favourite local destinations and a true Wagga flavour.  Sponsors can contact me for packs that promote you before the night, on the night and after the night by emailing info@waggawagga.tv   General public are completely free and will have access to a bar and food as well as entertainment by Groove Factorie.  VIP tickets to the Members Lounge at the MTC are available for $99 plus booking fee with drink, food, celebrity meet and greets and entertainment provided all night in the ticket price.  Book your VIP ticket here or for more information about the platform, to make an enquiry about being involved or for more information about launch night, click here.

Holy Moly – This is Happening!

You know that moment when you wake up at 2.38am, eyes wide open and a mind filled with “to-do” lists not yet written?  It’s hard to get back to sleep isn’t it?  It’s in moments like these, as you stare at your poorly propped digital clock on the sock drawer, that you realise – “bugger me…this is really happening.”

I’m having more and more of these moments.  But only because it IS actually starting to happen.  On May 15th 2015 at exactly 9pm, something had wanna bloody happen or I’ll be standing there like I did in year 2 when Mrs Hartley my school principal was filling in for Miss Irwin and I told her I’d made a mistake in my exercise book so she was going to cane me!  I was so scared I did a little wee in my light grey school shorts in front of my entire class.  (I didn’t end up getting the cane because that was seen as punishment in itself! – That and wearing size 15 shorts from the spares room with no undies on all day).

So if nothing goes on that BIG screen come the 15th May, I’ll be doing a little wee in front of a huge crowd of onlookers.  They’ll probably call me Drum-wee for the rest of my life…or call out something like “Urine a spot of bother, mate”.  No wonder I wake up at 2.38am.

However, I KNOW that won’t happen because I’ve surrounded myself with awesome people who know what they’re doing.  I think it was my mate Jeremy Hutchings (a successful business coach here in Wagga Wagga and beyond) who said “Adam, it’s all about the first 15%.  If you get the first 15% right the remaining 85% will fall into place.”  And surrounding yourself with the right people is in that first 15%.

Here are some people who have been amazing in the background of this little journey.

Grant Harper from Livestream Australia and the Streaming Guys – Legend.

Matt Olsen from Clean Slate Media – Superman.

Samantha Brunskill from Brunslea Park Estate – Inspiration.

Tim “Rosso” Ross from Tim “Rosso” Ross – Mentor.

Melinda Drummond from next to the poorly propped digital clock – My rock.

There are many, many others who help out and lend a hand and pick me up and show support, but I wanted to acknowledge these people because I’ve lent on them the most.

My buddy Rosso, said “anything you need, dude – I’m there.”  So he invited Matt and I to his latest tour of “Man About the House” which he performs with his best mate, musician Kit Warhurst and let us film an interview with him and Kit.  Then he says he’ll come to the launch and meet some people.  It’s stuff like that, that makes it real.

It was a great weekend in Sydney filming with Rosso and Kit – when you see the interview you’ll know why some people call me a dickhead, but I think it’s with affection.

And I’ve got some other people lined up to join Rosso as a VIP guest so if you want to find out more get in touch and save the bloody date – 15th May 2015.  Come and watch me wee myself – from excitement – not because there isn’t anything on the BIG screen.

“What do you mean it’s free? Nothing’s for free.”

As we prepare to press play on our new media platform and with the introduction of STAN in February and the launch of the Aussie version of Netflix later this month, people have been asking how much it will cost to subscribe to waggawagga.tv when it launches on May 15th.

Here is the definite answer:  FREE.

Our platform will have an array of locally produced shows and livestreaming of events but you as an audience won’t have to pay to view it.  It is just as easy as logging onto our site (don’t try it now – it will be LIVE on 15th May at 9pm exactly) and watching the broadcast of whatever is on then – or alternatively you can surf through our library of on-demand content – again for free.

The platform will be possible due to advertising opportunities for businesses who would like their story seen before local audiences.  The number of people already queuing up to be involved from a promotional perspective has been overwhelming and quite humbling.  So many businesses have shown their support by already asking for productions to be made for them so they can place their content in our promo spots throughout our new media site.

They have also wanted to be involved within our local business directory, so by the time we launch we will already have so many contributors from our business sector.

If you would like to know more about the platform before we launch just email info@waggawagga.tv or call us on 0269 71 7771.

We are also doing demonstrations between Tuesday the 7th April and Friday 17th April so you can book a time to watch our demo during that time too.  (Limited seats though so be quick.)

Also, save the date for a very exciting night on the waggawagga.tv calendar – Friday 15th May as mentioned is our LIVE launch.  We will have some VIP celebrity guests and plenty of entertainment plus it will be livestreamed until the countdown to the 9pm opening.

Tickets will be available for the after-party for $65 per head or you can sponsor the event for anywhere between $750 up to $10,000 so something to suit all budgets – and yes – you will be heavily promoted as a thank you for your support.

See you soon Wagga, but just wanted to clear up – NO COST for viewers of waggawagga.tv – NO SUBSCRIPTION and yet plenty of entertainment!

Upload…your video!

Want to watch the video version of this blog?  Click below.

Welcome to a sneak peek of something quite exciting we have in store for you.
Upload – what is it? Well, you’ve seen that there’s been something we’ve been teasing, maybe some rare little clips we’ve been putting on Facebook or YouTube, and it’s pretty big. Now we want you to be a part of it. Here at waggawagga.tv we are developing an exciting new initiative and part of that initiative or platform I think we’d call it that, are brand new on-line T.V. shows being developed just for you, the Wagga community, and the first one we want to reveal is Upload.

We are looking for videos that you have shot that highlight your Wagga experiences.  Could be your successes or your failures, your funny moments, strange events or just show interesting characters, and these will form the basis of a brand new on-line T.V. show. We want you to feel a part of the waggawagga.tv story. Not only feel a part of it but be a part of it.  All you need to do is send us a link of the video that you’ve uploaded to YouTube or Vimeo or even Facebook.
Send us that link, we’ll tidy it up a little bit if it needs it, and then we’ll upload it to Wagga’s first online T.V. station. There you have it.  All done. You are part of history making, or at the very least you’re part of the new show Upload on waggawagga.tv.

Just email the link to me at info@cleanslatemedia.com.au. We’ll send you a confirmation email back to make sure that you are actually the owner of the link. You have to be the owner. We can’t have people sending in things they don’t own. That would be weird and possibly illegal, I don’t know. That’s it.

Upload! See you next time. E-mail us.

info@cleanslatemedia.com.au.

Our first publicity stunt for a client…

Our brief was to create a unique way to have people talking about the Stage 12 Land Release at Brunslea Park, Wagga Wagga.

We decided that a choreographed “pop-up house and land package” in a crowded shopping mall may do the trick.

Over 100 hours went into co-ordinating and choreographing this publicity stunt – a first for adamdrummond.com.au.

We had a professional designer design the house so that actors could easily clip it all together quickly.  Hotondo Homes volunteered their time to construct the house from the plans.

A sign writer created the banners which we used as walls and roof for the mini-house and a local fencer provided us with fake turf and fencing to create the yard.

Seven actors were directed by feature film writer and producer Peter Cox, also known for his many stage plays as Director, and a full length song with lyrics written by Creative Director of adamdrummond.com.au Adam Drummond was composed by local musician Dale Allison performed by Hayley Potts and Meredith Olsen, which played live during the stunt.

Our plan was to surprise shoppers with a flash mob style building of a house and land package – and that’s exactly what happened.

Our camera operators caught all sorts of expressions from shoppers as they turned to see what all the fuss was about and did a great job editing the footage together.  With the video roll out we created links internally from each video:

Video 1 depicts the mob stunt occurring from various angles and links to Video 2 which is a 1 minute time lapse video of everything unfolding and that links to Video 3 which is a making-of style documentary.

Our clients are hopeful that by creating such a positive buzz about a unique way to advertise, people will then find out all about the subdivision and join them for a great Family Day out for the release.

Things to look for in Gelston Dundee

1. How many times do you see the words Gelston Park in the footage from start to finish?

2. How many scenes do you see Nev throughout the footage including credits?

3. How many kangaroos feature in the clip?

4. Where did the Buffalo come from? Bonus question – What is his name?

5. What are the block sizes approximately? a) 20-30 acres b) 50-70 acres c) 90-150 acres d) 200 acres