Tag Archives: property

Our first publicity stunt for a client…

Our brief was to create a unique way to have people talking about the Stage 12 Land Release at Brunslea Park, Wagga Wagga.

We decided that a choreographed “pop-up house and land package” in a crowded shopping mall may do the trick.

Over 100 hours went into co-ordinating and choreographing this publicity stunt – a first for adamdrummond.com.au.

We had a professional designer design the house so that actors could easily clip it all together quickly.  Hotondo Homes volunteered their time to construct the house from the plans.

A sign writer created the banners which we used as walls and roof for the mini-house and a local fencer provided us with fake turf and fencing to create the yard.

Seven actors were directed by feature film writer and producer Peter Cox, also known for his many stage plays as Director, and a full length song with lyrics written by Creative Director of adamdrummond.com.au Adam Drummond was composed by local musician Dale Allison performed by Hayley Potts and Meredith Olsen, which played live during the stunt.

Our plan was to surprise shoppers with a flash mob style building of a house and land package – and that’s exactly what happened.

Our camera operators caught all sorts of expressions from shoppers as they turned to see what all the fuss was about and did a great job editing the footage together.  With the video roll out we created links internally from each video:

Video 1 depicts the mob stunt occurring from various angles and links to Video 2 which is a 1 minute time lapse video of everything unfolding and that links to Video 3 which is a making-of style documentary.

Our clients are hopeful that by creating such a positive buzz about a unique way to advertise, people will then find out all about the subdivision and join them for a great Family Day out for the release.

MFAA Social Media Speech

I just had the great privilege of speaking to 30 plus local brokers at the Regional MFAA seminar held here in Wagga Wagga.

The MFAA (Mortgage and Finance Association of Australia) have accredited brokers who pride themselves on being up to date with industry best practice and legislative compliance as well as providing outstanding service to their clients.

My presentation was on the local real estate market and the majority was about social media changes and the need to be a part of online and social media marketing as consumers change their purchasing habits and online presence becomes more and more important to running a profitable business.

It was a bright and energetic audience with great questions and an open mind to new ideas on consistency and reach of online marketing and social media strategies.

I highly recommend that if you are in the process of screening brokers for your purchasing needs, you check that they are a member of the MFAA first.

Things to look for in Gelston Dundee

1. How many times do you see the words Gelston Park in the footage from start to finish?

2. How many scenes do you see Nev throughout the footage including credits?

3. How many kangaroos feature in the clip?

4. Where did the Buffalo come from? Bonus question – What is his name?

5. What are the block sizes approximately? a) 20-30 acres b) 50-70 acres c) 90-150 acres d) 200 acres

Helping you get the best “value” after a sale…

3 Top Tips to get the Best Valuation for your Home

Sometimes (though thankfully not often), a home will not value at the price it has sold for, causing the contract to crash or negotiations to re-open.
I’ve put together a list of the three top tips so that when the time comes, you’ll be prepared to get the best possible valuation for your home.
1. Overall Presentation: The home must be in a similar state of repair to your open houses. In other words, pristine. So after you’ve agreed to a deal and signed the contracts, don’t drop the ball and let clutter accumulate and the garden become unkempt.

2. Outdoors, Kitchen and Bathrooms: These are the high-price-tag rooms. If they’re well-presented and not dated, they’ll have a huge impact on your property valuation.

3. Recent Sales Evidence: Stay abreast of property sales in your area by attending all auctions or open houses leading up to and including the time of selling your home. Grab a brochure while at the auction to make your notes and hand this evidence to the valuer. This up-to-the-minute information could be very useful, as sites commonly used by valuers can sometimes have information that’s 3 or more months old.

Has this information been useful? Please drop me a line or leave a comment below.

Adam Drummond
0413 571 974